Paid Ads Success Is All In The Targeting

Facebook Ads Target Countries - CAP WORLD Top Life

Facebook Ads Target Countries

As we all know, when it comes to paid ads, Facebook ads especially, the success of the campaign is in the targeting, which can be defined as target audience - the countries, interests, behaviors, actions and more.

Do not look far, today I am going to give you the list of countries you can use when targeting your market on Facebook.

These places will be added in your audience countries list and it will depend on your target market and what you are advertising.


When you advertise online, the last thing you will ever do is as they say, shoot in the blue or in the dark, whichever way you heard of it; but the point here is, if you know how to run Facebook ads then you can agree with me that identifying your target market early on, the whole client persona, is a great deal and can save you a lot of money and headaches.


Facebook Ads Target Countries - CAP WORLD Top Life

Knowing the target audience's genders and interests won’t be enough, because the location is also crucial, where they hangout, where they are, counties they live in. If you are a local media buyer, this will not concern you much, but if you sell almost everywhere, then this article will help you a bunch.


With the huge importance of the big four, that’s what I call it, yes, the big four. I know you have guessed it already, if not yet, I am talking about the four countries most likely to be targeted by all media buyers who sell globally - The United States of America, The United Kingdom, Canada and Australia.


Use this list of countries. We also use these countries for our own ads as well as our clients even with the iOS updates.



A. The Big Four

  • United States
  • Canada
  • United Kingdom
  • Australia

B. The Rest Of The World

  • Austria
  • Belgium
  • Brazil
  • Croatia
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Gibraltar
  • Great Britain
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Japan
  • Latvia
  • Lithuania
  • Luxembourg
  • Malaysia
  • Malta
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • Spain
  • South Korea
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • Ukraine
  • United Kingdom
  • United States
  • Vietnam

Noticed I left out Italy and Mexico? No harm, you still can use them or not, it will depend on your product with other data metrics and analytics you might have; it’s because they tend to have a high rate of chargebacks. You can test and optimize down the road based on the results you get.


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All the best with your paid ads and it is an honor to help you and your business thrive.


CAP WORLD Top Life

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